
Transition to MOVE
Thursday
08 MAY 2025
1 Barangaroo Ave, Barangaroo
Join us for the launch of MOVE - a world-leading audience measurement platform for Out of Home (OOH), endorsed by the Media Federation Australia (MFA) and Independent Media Agencies Australia (IMAA).
Powered by millions of data points, MOVE captures how, why, where and when people move, season by season, 365 days a year, across all metro and regional OOH formats.
For the first time, brands can track seasonal travel trends, interstate and international visitors, and shifting movement patterns against their campaigns.
This must-attend, interactive event is designed to give you a competitive advantage in the new era of Out of Home.
Come on a journey with OOH!
Agenda
Registration
SESSION 1
- Acknowledgement of Country
- Opening Remarks
- International Keynote | James Whittaker
10:30 AM
Morning Tea Break
SESSION 2 | What have we done?
- Data & Methodology
- Demographics & Format
- Case Study
12:00 PM
Lunch Break
SESSION 3 | What does it mean?
- User Experience
- Case Study
2:15 PM
Afternoon Tea Break
SESSION 4 | What are we seeing?
- Regional
- Seasonality
- Case Study
4:00 PM
Conference Concludes
Drinks Reception
5:00 PM
Drinks Reception Concludes
Agenda
Registration
SESSION 1 | Welcome
- Acknowledgement of Country | The Salty One
- Opening Remarks | Elizabeth McIntyre | OMA CEO
- International Keynote | James Whittaker
10:30 AM
Morning Tea Break
SESSION 2 | What have we done?
- Data & Methodology
- Demographics & Format
12:00 PM
Lunch Break
SESSION 3 | What does it mean?
- Software Demonstration
- Case Study | United International Pictures | Wicked
2:15 PM
Afternoon Tea Break
SESSION 4 | What are we seeing?
- Regional Data Insights
- Seasonality Data Insights
4:00 PM
Conference Concludes
Drinks Reception
5:00 PM
Drinks Reception Concludes
2025 Speakers

Daniel Wong-Chi-Man
Global Head of Audience Measurement, IPSOS

Keynote Speaker James Whittaker
Bestselling author & performance expert

MC Dee Madigan
Campaign Edge
MOVE is proudly presented by the Outdoor Media Association (OMA).