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Transition to MOVE


Thursday
08 MAY 2025

Crown Sydney | Pearl Ballroom
1 Barangaroo Ave, Barangaroo

Join us for the launch of MOVE - a world-leading audience measurement platform for Out of Home (OOH), endorsed by the Media Federation Australia (MFA) and Independent Media Agencies Australia (IMAA).

Powered by millions of data points, MOVE captures how, why, where and when people move, season by season, 365 days a year, across all metro and regional OOH formats.

For the first time, brands can track seasonal travel trends, interstate and international visitors, and shifting movement patterns against their campaigns.

This must-attend, interactive event is designed to give you a competitive advantage in the new era of Out of Home.

Come on a journey with OOH!

Agenda


8:30 AM

Registration


9:15 AM

SESSION 1

  • Acknowledgement of Country 
  • Opening Remarks 
  • International Keynote | James Whittaker 

10:30 AM

Morning Tea Break 


11:00 AM

SESSION 2 | What have we done?

  • Data & Methodology
  • Demographics & Format
  • Case Study 

12:00 PM

Lunch Break



1:00 PM




SESSION 3 | What does it mean? 

  • User Experience 
  • Case Study 

2:15 PM

Afternoon Tea Break 


2:45 PM




 

SESSION 4 | What are we seeing? 

  • Regional 
  • Seasonality 
  • Case Study 

4:00 PM

Conference Concludes
Drinks Reception 


5:00 PM

Drinks Reception Concludes 


Agenda


8:30 AM

Registration


9:15 AM

SESSION 1 | Welcome

  • Acknowledgement of Country | The Salty One
  • Opening Remarks | Elizabeth McIntyre | OMA CEO
  • International Keynote | James Whittaker 

10:30 AM

Morning Tea Break 


11:00 AM

SESSION 2 | What have we done?

  • Data & Methodology
  • Demographics & Format


12:00 PM

Lunch Break


1:00 PM




SESSION 3 | What does it mean? 

  • Software Demonstration 
  • Case Study | United International Pictures | Wicked

2:15 PM

Afternoon Tea Break 


2:45 PM




 

SESSION 4 | What are we seeing? 

  • Regional Data Insights
  • Seasonality Data Insights


4:00 PM

Conference Concludes
Drinks Reception 


5:00 PM

Drinks Reception Concludes 


2025 Speakers

2025_Conference_speakers_headshot_Daniel Wong-Chi-Man

Daniel Wong-Chi-Man
Global Head of Audience Measurement, IPSOS

2025_Conference_speakers_headshot_James

Keynote Speaker James Whittaker
Bestselling author & performance expert

2025_Conference_speakers_headshot_MC Dee Madigan

MC Dee Madigan
Campaign Edge

MOVE is proudly presented by the Outdoor Media Association (OMA).