Out of Home full year results for 2024

Written by Admin | 25 February 2025

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2024.

The industry saw a total increase of 8.07 per cent on net media revenue in 2024.

As previously reported, net media revenue for 2024 increased to $1,301.8 million, up from $1,193.7 million* for 2023, across the following categories:

Category figures 2024^:

· Roadside Billboards (over and under 25 square metres)	$540.7 million
· Roadside Other (street furniture, bus/tram externals, small format)	$291.8 million
· Transport (including airports)	$172.9 million
· ^Retail, Lifestyle and Other	$296.4 million

Category figures 2023^:

· Roadside Billboards (over and under 25 square metres)	$ 516.3 million
· Roadside Other (street furniture, bus/tram externals, small format)	$ 271.3 million
· Transport (including airports)	$ 141.2 million
· ^Retail, Lifestyle and Other	$ 275.7 million

Digital Out of Home (DOOH) revenue accounts for 75.2 per cent of total net media revenue year-to-date, an increase over the recorded 73.4 per cent* for the same period last year.

ENDS

View full post