OMA Board of Directors

Charles Parry Okeden
Co-Founder and Global CEO, Executive Channel Holdings

Charles has over 25 years’ experience in the media industry. His media career commenced in radio before moving to the world of out of home advertising in 1993, a sector which has become a lifelong passion. Charles spent 13 years working at Buspak Advertising Group, including when it merged with Cody and Australian Posters to create APN Outdoor. In 2005 Charles' entrepreneurial spirit saw him co-found Executive Channel (ECN). In his role of Global CEO Charles has overseen two successful capital raising's, the sale of the Australian ECN business in 2016, and the continued expansion of ECN across Europe, with operations today in the UK, France, Germany, Belgium and The Netherlands. In 2008 Charles established a highly successful B2B business with the launch of Australian Media Channel Pty Ltd (Media i & MI-3). Today Media i is Australia's most consumed trade media channel amongst media agency planner/buyers with more than 200 screens deployed in 70 offices across Australia. Charles is also President of Media EYE France a joint venture between ECH and Offremedia. In 2017 Charles was the first media owner to be inducted into the Media Federation of Australia Hall of Fame. Today Charles continues, in his capacity as Global CEO of Executive Channel Holdings Pty Ltd (ECH), to manage and drive growth of the ECH group of companies and investments. The OMA following its Annual General Meeting, 21 May 2019, announced the official appointment of Charles Parry-Okeden as the independent chair of the OMA and MOVE.

Brad Bishopp
CEO and Managing Director, Bishopp Outdoor Advertising

Brad is the Managing Director, CEO and co-founder of Bishopp Outdoor Advertising. An advocate for industry professionalism and contribution to the community, Brad recognises outdoor advertising as a key contributor to local and national business growth. This is demonstrated through Bishopp’s Queensland membership in the Outdoor Media Association (OMA) for the past 24 years. Brad was previously a director of the OMA Board from 2006 to 2017 and rejoined in 2020

Paul Butler
Managing Director, Val Morgan Outdoor (VMO)

Paul has over 25 years of senior leadership experience, and a proven track record in growing future-focused businesses. As the Managing Director of Val Morgan Outdoor, Paul is pivotal in propelling the growth of VMO and dedicated to creating the future leaders of the OOH industry. Paul was co-opted to the OMA Board of Directors as a non-voting member in 2022.

Adam Cadwallader
CEO & Managing Director, Motio

Adam has been in the media industry for 30 years, with the last 24 spent in the Out-Of-Home sector. He started his Outdoor career with Network Outdoor in 2000 (now oOh! media) and held senior sales roles with Eye Corp and Inlink, rejoining oOh! in 2012 to head up its developing Place Based Media business. Adam is currently the CEO and Board member of Motio (ASX:MXO), a specialist in Place Based media, which is now in its fourth year of operation. Adam has deep experience across all aspects of Out-Of-Home and is passionate about innovation of our industry and how technology drives all formats.

Robbie Dery
Chief Commercial Operating Officer, oOh!media

Robbie’s 25-year career spans aviation, financial services and media sectors across the UK, US and European markets. Since 2008 Robbie has led the commercial agenda for airports and billboards, Qantas Lounges and inflight entertainment, rail and street furniture businesses, and is also responsible for oOh!media’s Product Strategy division. Robbie has been recognised with many Moodie Davitt awards for his innovative approach to developing unique Out of Home media platforms. Robbie joined the MOVE Board in 2020.

Kirsty Dollisson
CEO, TorchMedia

Kirsty has over 23 years of experience within the Out of Home (OOH) industry. Kirsty started her career in media sales with Boyer International Outdoor and Boyer Sports Media, selling airport and sporting ground advertising. After five years in OOH media sales across large format, retail and transit, Kirsty moved into marketing and accountability where she played a key role in developing the Eye Drive, Eye Fly and Eye Shop brands for Eye Corp (now oOh!Media). In 2007 Kirsty launched the TorchMedia brand with a significant retail portfolio including Woolworths In-Store Media. She has since been the driving force behind the Company’s development of a comprehensive transit Out of Home offering reaching nearly half of all Eastern Seaboard public transport commuters. Kirsty is the Chair of the OMA Sales & Marketing Committee and has been a Director of the OMA since 2017.

Max Eburne
Chief Commercial Officer,MediaJCDecaux

 Max Eburne has worked in the media sales industry for over 21 years, 13 of which have been with JCDecaux. Starting out as an Associate Director in the UK in 2006, Max then moved to Australia to take on the GM of Sales & Marketing role in 2009, and most recently, end of 2018, was promoted to Chief Commercial Officer (CCO) after the successful purchase of outdoor media company APN Outdoor. As JCDecaux Australia’s new CCO, Max will oversee the overall strategic management and growth of the business’ advertising sales. Ensuring advertising and marketing strategies for the advertising assets are optimally matched to clients, to achieve sales objectives.

Cathy O'Connor
CEO, oOh!media

One of Australia’s most recognised media industry leaders, Cathy O’Connor became CEO of oOh!media in January 2021 following 12 successful years at the helm of Nova Entertainment. She is leading the strategic evolution of oOh!’s business model at a time of rapid change, capitalising on the company’s significant investments in data, audience insights, content and creative to target sustained growth. Before joining oOh!, Cathy helped transform Nova into a multi-platform entertainment business, spending 17 years in total with the company. Prior to that she held several management roles at Austereo, after starting her career in radio advertising sales at 2SM and 2GB.

Cathy is a Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation, and previously served on the Commercial Radio Australia Board. Her numerous career achievements include a Telstra NSW Business Women's Award for the Private Sector, a Centenary Medal for Service to Australian Society in Business Leadership, and induction into the Commercial Radio Hall of Fame. A Graduate of the Institute of Company Directors (GAICD), Cathy also holds a BA in Communications from University of Technology Sydney. Cathy has been a Director of the OMA and MOVE since 2021.

John O'Neill
CEO, QMS Media

John has over 24 years of experience in the Out of Home industry developing and leading sales teams at QMS Media, EyeCorp, Media Puzzle and oOh!media. As CEO of QMS Media, John is instrumental to the business’s strong growth and performance as he leads and manages the multi-platform Australian media business. John has been a Director of the OMA and MOVE since 2018.

Chris Tyquin 
Joint Managing Director, Goa Billboards

Chris is a 30-year-plus veteran of the Out of Home industry and is one of the most experienced professionals in the business. A former Chairman of the OMA, he has been responsible for some of the industry’s most innovative research studies and played a key role in the development of MOVE. Chris has been a Director of the OMA and MOVE since 2014.

David Watkins
Chief Financial Officer, JCDecaux

David Watkins, Chief Financial Officer at JCDecaux Australia, brings a wealth of financial acumen and strategic leadership to the OMA Board. With a background as a Chartered Accountant and extensive experience in business turnaround and financial management frameworks, David has demonstrated exceptional agility and foresight in navigating complex business landscapes. His expertise spans M&A, change management, risk mitigation, and executive decision support, making him an invaluable addition to the OMA leadership team.