Production process
Technological advancements in production have contributed to the growth of OOH through digital large-format printing, longer-lasting vinyls and impressive 3D builds.
The advancements in the industry have directly benefited advertisers. Photographic reproduction quality on a larger-than-life scale can now be produced without major production costs. The OOH medium allows advertisers to exploit its fullest potential through the use of unique and exciting creative executions and concepts.
