For a healthy media plan get plenty of Outdoor - at least 20%
We know that 9 out of 10 people leave home each day*, so it’s no surprise that Outdoor reaches more people than any other medium.
But how much time do people actually spend with Outdoor? The OMA’s Day in the Life study measured time spent with media per person and found that Outdoor is in the top three, being 20% of people’s daily media consumption.
So is Outdoor part of your healthy media plan?
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Source: Day in the Life Study Research Now, Total 14+ n=3,465