What is the role of Out of Home (OOH) and how is it changing?
The Outdoor Media Association (OMA) and MOVE presents research assisting media planners, buyers, advertisers and others working in media, to better use OOH in the changing media environment. View the snappy video above and slides below.
Key topics:
1. OOH and Online work together in a media plan: Online is OOH's second screen during the day
2. We know OOH is great for building Awareness, but it also drives Desire, Trial and Transaction
3. People spend time with OOH when it most counts: before shopping
4. OOH reaches more people than any other media channel
Click here to download slides.
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