What standards does the OMA and its members operate within?

The OMA and its members follow several codes and policies. The OMA Code of Ethics outlines voluntary principles that all members must adhere to. They cover working with advertisers and regulators, as well as responsibilities towards the community and the environment.

The OMA and its members also follow wider industry codes set by the Australian Association of National Advertisers and the Alcohol Beverages Advertising Code Scheme.