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ANZ uses OOH to promote its new app and offers commuters real-time transport information
ANZ and PHD have taken to the streets with a unique Out of Home campaign that harnesses the power of data to launch the new ANZ App.
The campaign launched Tuesday 19 June, with an exclusive take-over of Adshel’s Live network for one hour. It was also rolled out on JCDecaux digital panels at bus, train and tram stops in Sydney, Brisbane and Melbourne.
PHD’s Group Business Director on ANZ, Jordan Smith said, “This campaign aims to leverage a key time during the week where people are more receptive to financial information, helping them to “get on top of their money” by downloading ANZ’s new app. We expect to see great results from this campaign.”
The campaign showed the six different ways the app can help commuters manage their money on the go and incorporated actual tram, train and bus timetable information. For example, one ad featured the headline: “The next tram is due in XX minutes. Use that time to get on top of your money with the new ANZ App.”
JCDecaux’s Head of Creative Solutions, Ashley Taylor, said, “This is the first time that we have seen this type of dynamic data used to influence the creative on screen and have real-time relevance to align with ANZ’s product offering.”
Source: JCDeacaux and Adshel press releases