Q3 Collective Collection winners in 2018

Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises the best OOH campaigns each quarter.

Campaigns are judged across the following categories:

• Best creative execution
• Best traditional use of OOH
• Best use of a special build
• Best use of technology and innovation

Quarter three 2018 attracted 35 submissions from OMA members including: Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising, QMS Media, and TorchMedia.

Guest judges included:

• Peter Grose, Head of Investment, Ikon Communications
• Tammie Oon, Senior Brand Manager, Sanofi
• Andrew Tyquin, Director, Outdoor Systems

“The OMA’s quarter three 2018 Creative Collection showcased very strong contenders who demonstrated a breadth of creative executions that were out of the box. We also saw submissions which capitalised on technology and data to maximise impact, engagement, and contextual relevancy. Be that as it may, what came across as paramount is simplicity and clarity of the brand message. An ingenious creative execution will always win in a medium that is meant to capture the attention of many in a blink of an eye,” said Tammie Oon, Senior Brand Manager, Sanofi.

Of special note is the ‘Yoplait’s “Y” words’ campaign which was awarded the Grand Prix this quarter. A quarterly Grand Prix is given when a campaign epitomises creative excellence. Yoplait delivered a message that was comprehended within a single glance, using OOH to its fullest brand-building potential.

Congratulations to the following winners:

Campaign: Yoplait "Y" Words - Lion Drink and Dairy
Creative agency: AJF Partnership
Media agency: Starcom

Campaign: Bananas (Peel Good Feel Good) - Horticulture Innovation Australia
Creative agency: Elevencom
Media agency: Ikon Communications

Campaign: The Experimental Series - Glenfiddich
Creative agency: Jerrycan Creative
Media agency: Vizeum and Posterscope

Campaign: Mt Hotham Snow Cam - Mt Hotham Skiing Company
Creative agency: MDW Design
Media agency: None