Wildstone and Manboom join the Outdoor Media Association, expanding asset owner membership and industry growth

The Outdoor Media Association (OMA) today announced two new members, Wildstone and Manboom, highlighting continued growth and commitment to unifying the Out of Home (OOH) industry. The addition of Wildstone and Manboom brings the total number of asset owner members to four, further representing the OMA's ability to represent a diverse range of stakeholders.

CEO of the OMA, Elizabeth McIntyre said, "The Outdoor Media Association (OMA) is excited to welcome two new asset owner members, Wildstone and Manboom. This addition strengthens the OOH industry's ability to innovate and grow, reinforcing our mission to support collaboration and diverse formats across the industry. We look forward to their contributions as we continue advancing outdoor advertising in Australia."

OMA members have access to a range of benefits, including research and insights, collaborative industry campaigns, advocacy and representation to government, audience measurements and networking opportunities.

Noel Cook, Managing Director of Wildstone Australia shared his excitement in joining, saying, "We are thrilled to join the OMA and contribute to the growth and evolution of the OOH industry. Our focus on introducing new, valuable outdoor advertising locations to the market, as well as transforming classic panels into digital sites, aligns perfectly with OMA’s mission to drive the industry forward."

Helen Da Silva, General Manager of Manboom added, “Being part of the OMA community offers an incredible opportunity to collaborate with key players in the OOH industry, and we look forward to bringing our expertise in property development and advertising to the table."

Below is a summary of the two members who have recently joined the OMA:

	Wildstone is shaping the future of the outdoor advertising market through the digitisation of Out of Home media assets. Wildstone introduces new locations to the market and invests in transforming existing panels into digital sites. Wildstone partner with media operators looking to expand or modernise their portfolios.
	Manboom is a boutique property and advertising infrastructure developer, with a history of developing innovative solutions at some of Australia’s most iconic locations. Manboom focuses on strategic property development, particularly in advertising precincts, integrating Out of Home advertising signage platforms into property development.