22 Jun 2023
AOOH April | Airport Advertising is coming back — in a big way
Airports are coming back in a big way, government data shows domestic passenger levels are 91% of pre pandemic.* In this Anatomy of OOH, we look at Nielsen Frequent Flyer data from the US.
The study, commissioned by Clear Channel Outdoor Airports Division, found that people notice airport advertising and perceive the brands as high-quality.**
*Government data is BITRE total domestic passengers Q1 2023 compared to Q1 2019.
**Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure; 01/05/2023 commissioned by Clear Channel Outdoor.
