30 Jun 2022
AOOH | Out of Home is part of the daily commute (again)
Research and data company GWI (formerly GlobalWebIndex) conducts a monthly survey to zero in on up-to-the-moment data. The recently published December 2021 survey asked respondents whether they recalled seeing Outdoor advertising on their last commute.
We have connected this data to a second study done by Kinetic and Exterion in the UK which looks at how Out of Home advertising influences commuters.
