February 2020: How to use Outdoor advertising to influence, a DrinkWise case study

The DrinkWise Out of Home campaign is a partnership between the Outdoor Media Association and DrinkWise to raise awareness for adults and parents for how they consume alcohol in front of their children. Commencing in July 2018, the campaign has just finished its fourth tranche in January 2020. The following data shows impact and effectiveness from 2019 to 2020 campaign surveys.

The DrinkWise campaign shows improved results over time

Survey results from the DrinkWise campaign, "Children can inherit more than your looks," show that the campaign drove recall, started conversations and influenced behaviour - increasing over time.

In this month's Anatomy of Out of Home, we share two surveys, showing improved results from July 2019 and January 2020 campaign tranches.