Big, bold, and colourful creative wins

The Outdoor Media Association (OMA) has today announced the winners of its quarter two 2018 Creative Collection competition.

Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises the best OOH campaigns each quarter. Campaigns are judged across the following categories:

• Best creative execution
• Best traditional use of OOH
• Best use of a special build
• Best use of technology and innovation

Quarter two 2018 attracted 32 submissions from OMA members including: Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising, QMS Media, and TorchMedia.

Guest judges included:

• Andrew Dowling, Founder and Managing Director – DO. Agency
• Michelle Mansour, Commercial Manager, Digital – Tonic Health Media
• Michael Cali, Commercial Director – oOh!media

“The judging of this quarter’s OMA Creative Collection was a difficult task, creating spirited debate amongst the judges about who should be the eventual winners across each category”, said Andrew Dowling, Founder and Managing Director, DO. Agency.

“While all finalists put forward a strong case for selection, the panel came to a unanimous decision based on each winner’s ability to go beyond the obvious and generate an OOH campaign that spoke to its intended audience, in a unique or personalised fashion – whether that be through the topical relevance of the brand and message, seamless integration of technology, or creative impact”, Dowling concluded.

Campaign: News in Colour
Advertiser: News.com.au
Creative agency: Bohemia Group
Media agency: Bohemia Group

Campaign: Cenovis Multivitamins
Advertiser: Sanofi Aventis
Creative agency: Publicis Worldwide
Media agency: Mindshare NSW

Campaign: Move with Momentum Energy
Advertiser: Momentum Energy
Creative agency: B.B.E
Media agency: Havas Media

Campaign: Everyone loves their winter Woolies
Advertiser: Woolworths
Creative agency: M&C Saatchi & JCDecaux Creative Solutions
Media agency: Posterscope & Carat

Campaign: ANZ Spending App
Advertiser: ANZ
Creative agency: TBWA & JCDecaux Creative Solutions
Media agency: PHD

Campaign: Nike React POS Data Feed
Advertiser: Nike
Creative agency: Tundra
Media agency: Mindshare