Finalists - 2025 OMA Creative Awards
Best Classic Campaign
Campaign: Hard to Spell
Advertiser: Department of Health WA
Agency: Rare
Campaign: The Hidden Eye Test
Advertiser: 1001 Optometry
Agency: VML Australia
Best Digital or Programmatic Campaign
Campaign: The Ashes ‘Unmissable First Ball’
Advertiser: Cricket Australia
Creative: Special
Campaign: Lifeblood
Advertiser: Australian Red Cross Lifeblood
Creative: M+C Saatchi
Best Innovation or Sustainability Campaign
Campaign: The Hidden Eye Test
Advertiser: 1001 Optometry
Creative: VML Australia
Campaign: Transit Tales
Advertiser: Mastercard
Creative: Hero
Best Small Format Campaign
Campaign: Got You Looking
Advertiser: The Iconic
Creative: Dentsu Creative
Campaign: The Hidden Eye Test
Advertiser: 1001 Optometry
Creative: VML Australia
Best Multi-Format Campaign
Campaign: Dirty Old Secrets
Advertiser: Seasol International
Creative: Howatson+Company
Campaign: Just Enough Bank
Advertiser: Bankwest
Creative: Bear Meets Eagle On Fire
Best Special Build Campaign
Campaign: If You Can Take It, It’s Yours
Advertiser: Selleys (Dulux Group)
Creative: Howatson+Company
Campaign: It Happens on PS5
Advertiser: Sony PlayStation
Creative: Apparition Media
Elizabeth McIntyre, CEO of the OMA, said the finalists reflect the evolving strength of OOH as a channel that inspires originality.
“The calibre and creativity of this year’s entries have been nothing short of remarkable. We have seen a significant lift not just in the number of submissions, but in the boldness of ideas and the inventive ways brands and agencies are using Out of Home. It’s a testament to the medium’s momentum and its ability to spark big ideas.”
“Our esteemed panel of judges once again brought immense expertise and generosity to the process. Their commitment continues to raise the benchmark for OOH in Australia, and we thank them for the rigorous debate, thoughtfulness and consideration that went into the judging process.”
“The finalists have all been commended for their efforts in delivering well-executed, impactful campaigns that showcased the power of Out of Home. We look forward to announcing the winners of each category next month.”
Winners will be announced at a celebration on Wednesday, 1 April. The event will also reveal the coveted Grand Prix-winning campaign, with the lead creative team receiving a trip to the 2026 Cannes Lions Festival of Creativity in June.
All OMA Creative Award finalists are also automatically entered into the World Out of Home Creative Awards.
More information about the awards is available at: oma.org.au/creativeawards
