The Outdoor Association (OMA) has launched OUT There, a new series that takes senior marketers and creative leaders on the road to discuss standout Out of Home (OOH) campaigns and the thinking behind them.
Episode 1, featuring Allianz Chief Marketing Officer Laura Halbert, is available now on the OMA’s YouTube channel.
Developed to celebrate the power of OOH, OUT There offers a front-seat perspective from some of the industry’s most respected marketing leaders as they discuss work that stands out in the real world. The series, filmed by Howatson+Company, highlights the impact, craft and strategic thinking behind work that captures attention on the streets, in transit environments and across public spaces.
OMA CEO Elizabeth McIntyre said the series puts a spotlight on creative excellence that continues to make OOH one of the most compelling media channels.
“OUT There is about unpacking the thinking behind exceptional out-of-home campaigns and hearing directly from senior marketing leaders and creatives about what makes these campaigns so impactful,” McIntyre said.
“It’s a new and engaging way to celebrate creativity in our industry while reinforcing the unique strengths of out of home as a medium built for reach and impact.
“We’re grateful for the support that helped bring this series to life, and I’d particularly like to thank BMW for enabling us to film these conversations in their vehicles.”
Laura Halbert’s episode is the first in the six-part series, with upcoming guests including Uber’s Lucinda Barlow and Telstra’s Brent Smart.
Watch Episode 1 of OUT There now on the OMA’s YouTube channel.
