Out of Home half year results for 2022
The Out of Home (OOH) industry today announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.*
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent* for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022.
Category figures 2022^:
Category figures 2021*:
|
Category figures 2020*:
· Roadside Billboards (over and under 25 square metres) | $131.4 million |
· Roadside Other (street furniture, bus/tram externals, | $78.5 million |
· Transport (including airports) | $44.1 million |
· ^^Retail, Lifestyle and Other | $71.1 million |
Category figures 2019*:
· Roadside Billboards (over and under 25 square metres) | $178.1 million |
· Roadside Other (street furniture, bus/tram externals, | $126.2 million |
· Transport (including airports) | $84.0 million |
· ^^Retail, Lifestyle and Other | $109.3 million |
*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to May 2022.
^ Figures may not add to total due to rounding.
^^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
