Less than two weeks to go — register now.

 

OUTperform, the 2026 OMA Industry Conference, is on at W Sydney on Thursday, 7 May. Join OMA members, agencies and the wider Out of Home community for a full-day deep dive into what’s shaping the industry right now.

Places are limited. Register now to secure your seat.

 

 

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Hosted by Dee Madigan from Campaign Edge, this year’s key themes are Resilience, Retail OOH and Reframing AI.

Hear from

  • Olympic gold medallist Steven Bradbury OAM
  • Prof. Dr. Kai-Marcus Thasler, WOOH
  • Greg Wallace, Ad Standards
  • Mandie van der Merwe, AWARD
  • Josie Fox and Tom Lawrence, AWARD School
  • Dan Smith and Ernie Ciaschetti, Howatson+Company
  • Shirley Chowdhary, University of Sydney
  • Jessie Hughes, Leonardo.ai
  • …and more

Plus, we’ll unpack what’s next in the fast-evolving retail OOH landscape and what it means for brands, retailers and media partners.

Register now to join us as we explore the future of OOH.

Event details
OUTperform: 2026 OMA Industry Conference
W Sydney, 31 Wheat Road
Thursday, 7 May 2026 | 9:00am–4:00pm
Includes lunch, morning tea and afternoon tea