Register now for OUTperform: the 2026 OMA Industry Conference

OUTperform is the 2026 OMA Industry Conference, packed with big ideas, inspiring speakers, and the chance to network with industry colleagues. This year we will shine a spotlight on three Rs: resilience, reframing AI, and retail out of home.

Join us at W Sydney on Thursday 7 May to hear from global thinkers, leading creatives, and one very iconic Australian gold medallist.

 

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Hear from:

  • Motivational speaker, Steven Bradbury OAM
  • WOOH Board Member, Prof. Dr. Kai-Marcus Thäsler
  • AWARD School Chair and M+C Saatchi CCO, Mandie van der Merwe
  • Expert panels featuring leading brands and top creative minds

Olympic champion skater, Steven Bradbury OAM, is famous for his historic 2002 come-from-behind win at the Winter Olympics. Steven’s story isn’t about luck. It’s about resilience, strategy, and showing up prepared when opportunity strikes

Joining us from Germany is Prof. Dr. Kai-Marcus Thäsler who will discuss the latest thinking in governance and coordinating our industry’s approach to regulatory restrictions in OOH. As Managing Director of Germany’s FAW and a board member of the World Out of Home Organization, Kai brings a unique international lens on the future of OOH.

We will also unpack the latest developments in AI and the evolving retail OOH landscape.

Whether you’re passionate about creativity, curious about global best practice, or looking for an opportunity to connect with industry colleagues, this conference is your chance to step out of the day‑to‑day and into the future of OOH.

Spots are limited. Register now to join us at W Sydney on May 7.

OUTperform: 2026 OMA Industry Conference
W Sydney, 31 Wheat Road Sydney, NSW 2000
Thursday, 7 May 2026, 9am-4pm
Includes morning tea and lunch.
Registration is FREE. Visit:
oma.org.au/conference