This latest revenue announcement coincides with new member 8 Days joining the Association, expanding the body's membership with their focus on billboards, posters, and murals.
Between February-March next year, the Outdoor industry will have access to the next iteration of MOVE. The pioneering audience measurement system will unlock seasonality across all formats for metro and regional audiences, enhancing campaign planning and reporting.
Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, said: "Q3's results reinforce what we already know — Out of Home is a high-impact channel that delivers for both brands and their audiences. I'm especially excited about the next iteration of MOVE, which will offer more granular data than ever before to further support the sector's growth.
"I'm also delighted to welcome 8 Days to the Association, and I look forward to collaborating with the team to drive the industry forward."
8 Days Director, Dan Black, said: "8 Days' approach is anchored in delivering memorable advertising that reflects the cultural values of its audience. Across all our formats, we want to challenge what creativity looks like, and we're thrilled to join like-minded industry leaders in the Association to help shape a future for Out of Home that's dynamic and fresh."
