VMO launches office media network

VMO has launched a next-gen screen network within premium A/B buildings spanning Sydney, Melbourne, Perth, Brisbane, Adelaide, and Canberra.

The new network will see screens deployed throughout Stockland, Centuria, Centennial Property Group, and Abacus Property commercial portfolios.

VMO has previously launched an office network in New Zealand in 2014, which has since grown to be the only dedicated provider of office media in the country after acquiring oOh!media’s office tower assets in 2021.

Anthony Deeble, Chief Commercial Officer of The HOYTS Group and VMO said “After successfully building the biggest and now only office media network in New Zealand, we realised the office media space in Australia was ripe for disruption. We’re thrilled to develop and scale our brand-new office network that complements our existing verticals in Australia. We’ve worked closely with our property partners to strategically develop a network comprising premium A/B grade towers, hosting top-tier tenants and audiences.”

In collaboration with sister brand Val Morgan Digital, VMO has developed a home-grown content strategy for the network, giving advertisers the opportunity to align with highly informative, brand-safe content across headline and business news, entertainment, travel, food, and technology.

Brands also have the opportunity to create original branded content for the network by utilising Val Morgan Digital’s in-house editorial and creative team.

Read the Press Release