OMAAwards2025_Logo_Moss_RGB_150ppi
The 2025 OMA Creative Awards marked the second year of celebrating the very best in Out of Home creativity. Building on the success of the inaugural program, the awards continued to recognise outstanding campaigns, creative excellence and the people behind the work. With six award categories and a Grand Prix prize of a trip to the 2026 Cannes Lions International Festival of Creativity, the Creative Awards further cemented their place as a benchmark for creative achievement across the industry.

2025

OMA_Creative_Awards_2024_webpage_assets_GPwinner

Creative
HOWATSON+COMPANY

Lead Creative Team
Ernie Ciaschetti and Dan Smith

Campaign
If You Can Take It, It's Yours

Advertiser
IPG Mediabrands

OMA_Creative_Awards_2025_pastwinners_grand_prix
OMA_Creative_Awards_2024_webpage_assets_winners-03
OMA_Creative_Awards_2025_webpage_assets_BCC_winner

1001 Optometry
The Hidden Eye Test 

Creative
VML Australia

OMA_Creative_Awards_2025_webpage_assets_BCC_finalist

Department of Health WA
Hard to Spell

Creative
Health WA


OMA_Creative_Awards_2024_webpage_assets_winners-04
OMA_Creative_Awards_2025_webpage_assets_BDPC_winner

Cricket Australia 
The Ashes ‘Unmissable First Ball’ 

Creative
Special 

OMA_Creative_Awards_2025_webpage_assets_BDPC_finalist

Australian Red Cross
Lifeblood

Creative
M+C Saatchi


OMA_Creative_Awards_2024_webpage_assets_winners-05
OMA_Creative_Awards_2025_webpage_assets_BISC_winner

1001 Optometry
The Hidden Eye Test 

Creative
VML Australia

OMA_Creative_Awards_2025_webpage_assets_BISC_finalist

Mastercard
Transit Tales

Creative
HERO


OMA_Creative_Awards_2024_webpage_assets_winners-07
OMA_Creative_Awards_2025_webpage_assets_BSFC_winner

1001 Optometry
The Hidden Eye Test 

Creative
VML Australia

OMA_Creative_Awards_2025_webpage_assets_BSFC_finalist

The Iconic
Got You Looking

Creative
Dentsu Creative


OMA_Creative_Awards_2024_webpage_assets_winners-06
OMA_Creative_Awards_2025_webpage_assets_BMFC_winner

Bankwest
Just Enough Bank

Creative
Bear Meets Eagle
On Fire

OMA_Creative_Awards_2025_webpage_assets_BMFC_finalist

Seasol International
Dirty Old Secrets

Creative
Howatson+Company


OMA_Creative_Awards_2024_webpage_assets_winners-08
OMA_Creative_Awards_2025_webpage_assets_BSBC_winner

Selleys (Dulux Group)
If You Can Take It,
It’s Yours

Creative
Howatson+Company

OMA_Creative_Awards_2025_webpage_assets_BSBC_finalist

PlayStation Australia 
It Happens On PS5

Creative
Apparition Media

Full Credits

WINNER:
GRAND PRIX and BEST SPECIAL BUILD CAMPAIGN
If You Can Take It, It's Yours
Selleys (Dulux Group)
__________

Howatson+ Company 
Renée Hyde – Group Managing Director
Lisa Zimpel – Senior Business Director
Eddie Moult – Senior Business Manager
Gavin Chimes - Chief Creative Officer, Simon Friedlander – Creative Director,
Dan Smith – Senior Art Director
Ernie Ciaschetti – Senior Copywriter Holly Alexander – Head of Production Caitlin Perz – Senior Producer
Ella Ainslie-Bellak – Content Producer King Yong – Head of Post Production Fraser Kelton – Senior Editor
Shane Vancuylenberg – Senior Lead Sound & Music
Ben Handberg – Head of PR
Michael Rossiter – PR Senior Account Director
Grace Powers – PR Senior Account Executive
Ellena Mills-Stainer – Chief Design Officer
Simon Merrifield – Studio Lead
Patrick Rivera – Finished Artist
Harry Chambers – Designer 

IPG Mediabrands
Ali Coysh – National Head of Strategy Mark Dawson – Group Business Director
Tase Jaycobs – Client Director
Michael Wood – Client Director
Alex Owsianka – Associate Activations Director

Scoundrel 
James Dive – Director
Aly Jolly and Charlie Taylor – Producer Adrian Shapiro – Executive Producer Alexandra Adoncello – DOP Sydney Scenery – Construction
Andy Fernandez – Editor

 

 

WINNER:
BEST CLASSIC CAMPAIGN and
BEST SMALL FORMAT CAMPAIGN and BEST INNOVATION OR SUSTAINABILITY CAMPAIGN

The Hidden Eye Test
1001 Optometry 
__________

VML Australia 
Jon Bird - Executive Director (Global)
Tom Tearle - CEO
Paul Nagy - APAC CCO
Alison Tilling - CSO
Richard Williams - Group ECD
Jack Delmonte - Creative Director
Charlie Dejean - Copywriter
Andrew Bao - Art Director
Bryce Waters - Senior Art Director
Kelly Foxcroft - Senior Director (Resourcing)
Leanne Keogh - Senior Account Director
Imogen Butcher - Account Manager
Rachel Rider - Executive Producer
Stevi Russell - Lead Producer
isabella Lasovski - Junior Producer
Mitch Clark - Motion Art Director
Leigh Cooke - Freelance Editor

1001 Optometry 
James Lee - Chief Executive Officer
Edward Lee - Retail and Optometry Director
Dylan Oblein - National Sales Manager
Margaret Lam - Head of Optometry and Professional Services

Wavemaker
Rubi Hudson- Client Director

Ai Artist 
Prospex Park Club 10 talent management: Hayley Bedack

Burson 
Charlotte Tromans - Account Director
Daniel Tan Xi Re - Account Executive

 

WINNER:
BEST MULTI-FORMAT CAMPAIGN
Just Enough Bank
Bankwest 
__________

Bear Meets Eagle On Fire
Micah Walker - Chief Creative Officer Cass Jam - Creative Director
Mark Carbone - Creative Director
Ian Williamson - Creative Director
Leslie Sharpe - Design Lead
Demian Hamann - Design Lead
Emma Wright - Producer
Will Carmichael - Producer
Toby Hussey - Managing Director
Mitch Lovich - Business Lead
Hanne Haugen - Business Lead
Frank Bethel - Strategy

Bankwest
Jodene Murphy - General Manager, Customer Marketing and Communications
Taryn Hare -  Executive Manager, Brand and Marketing
Marina Simmons - Senior Manager, 

EssenceMediacom

3&7
Steve Ayson - Director
Allison Lockwood - Producer
Adam Stone - Director of Photography
Ruby Matthews - Production Designer Citizen Jane - Casting 
Natalie Jane Harvie - Casting Director

 

 

 

 

 




 

WINNER:
BEST DIGITAL OR PROGRAMMATIC CAMPAIGN
The Ashes ‘Unmissable First Ball’ - Cricket Australia
__________

Special
Lindsey Evans - Special Partner/CEO
Tom Martin & Julian Schreiber - Partners/CCO
Rebecca Stambanis - Partner/CSO
Ryan Fitzgerald - ECD
Peter Cvetkovski & Adam Ferrie - Creative Directors/Creatives
Ollie May - Team Lead/Director of Business Management
Ed Taylor - Senior Business Director
Katherine Muir - Integrated Producer
Ollie Immurs  - Planner

Cricket Australia
Alex Lavelle  - General Manager,  Digital, Marketing & Communications
Teresa Basile - Head of Brand & Marketing
David Hutchinson - Senior Marketing Manager – Participation & International
Samantha Scott - Marketing Specialist
Harrison Orchard - Channel Strategy & Implementation Lead 
Sarah Lord - Senior Broadcast Manager
Dan Allan - Senior Content Producer

Initiative
Aaron Farrelly - Client Partner
Tom Dodd - Chief Strategy Officer
Ben Clarke - Client Director
Tate Nalen - Strategy Director
Sam Bailey - Group Investment Director

 

 

 

 

 

 

 

2025 OMA Creative Awards Jury

Ben_Dillon_Smith_500x500

Ben Dillon-Smith
Creative Director
QMS

Bridget_Jung_500x500

Bridget Jung
Exec Creative Director
Olgivy Sydney

Chris_Howatson_500x500

Chris Howatson
Founder and CEO
Howatson+Company

Clare_Tsubono_500x500

Clare Tsubono
Head of Media AU/NZ
Lion Beverages

Dee_Madigan_500x500

Dee Madigan
Exec Creative Director
Campaign Edge

Esther_Clerehan_500x500

Esther Clerehan
Founder and CEO
Clerehan

Josh_Gurgiel_500x500

Josh Gurgiel
Head of Creative
oOh!media

Julian_Schreiber_500x500

Julian Schreiber
Partner and CCO
Howatson+Company

Laura_Halbert_500x500

Laura Halbert
General Manager,
Strategy and Marketing
Allianz Australia 

Leisa_Ilander_500x500

Leisa Ilander
Creative Director
Apparent

Libby_Young_500x500

Libby Young
Creative Director
JOY

Lucinda_Barlow_500x500

Lucinda Barlow
Senior Director,
Head of International Marketing, Uber

Nick_Hunter_500x500

Nick Hunter
Founder and CEO
Exec Creative Director
Paper Moose 

Paul_Swann_500x500

Paul Swann
Chief Creative Tinker
Thinkerbell

Sharon_Edmondston_500x500

Sharon Edmondston
Exec Creative Director
The General Store

Suzanne_Stretton_Brown_500x500

Suzanne Stretton-Brown
Director of Marketing ANZ
Universal Pictures

Tommy_Cehak_500x500

Tommy Cehak
Exec Creative Director
Leo Burnett Sydney

Uma_Oldham_500x500

Uma Oldham
Director of Marketing
SBS

Yash_Gandhi_500x500

Yash Gandhi
Creative Director
Baiada Poultry

Explore past winners

2024 | 2025