
The 2025 OMA Creative Awards marked the second year of celebrating the very best in Out of Home creativity. Building on the success of the inaugural program, the awards continued to recognise outstanding campaigns, creative excellence and the people behind the work. With six award categories and a Grand Prix prize of a trip to the 2026 Cannes Lions International Festival of Creativity, the Creative Awards further cemented their place as a benchmark for creative achievement across the industry.
2025

Creative
HOWATSON+COMPANY
Lead Creative Team
Ernie Ciaschetti and Dan Smith
Campaign
If You Can Take It, It's Yours
Advertiser
IPG Mediabrands



1001 Optometry
The Hidden Eye Test
Creative
VML Australia

Department of Health WA
Hard to Spell
Creative
Health WA


Cricket Australia
The Ashes ‘Unmissable First Ball’
Creative
Special

Australian Red Cross
Lifeblood
Creative
M+C Saatchi


1001 Optometry
The Hidden Eye Test
Creative
VML Australia

Mastercard
Transit Tales
Creative
HERO


1001 Optometry
The Hidden Eye Test
Creative
VML Australia

The Iconic
Got You Looking
Creative
Dentsu Creative


Bankwest
Just Enough Bank
Creative
Bear Meets Eagle
On Fire

Seasol International
Dirty Old Secrets
Creative
Howatson+Company


Selleys (Dulux Group)
If You Can Take It,
It’s Yours
Creative
Howatson+Company

PlayStation Australia
It Happens On PS5
Creative
Apparition Media
Full Credits
WINNER:
GRAND PRIX and BEST SPECIAL BUILD CAMPAIGN
If You Can Take It, It's Yours –
Selleys (Dulux Group)
__________
Howatson+ Company
Renée Hyde – Group Managing Director
Lisa Zimpel – Senior Business Director
Eddie Moult – Senior Business Manager
Gavin Chimes - Chief Creative Officer, Simon Friedlander – Creative Director,
Dan Smith – Senior Art Director
Ernie Ciaschetti – Senior Copywriter Holly Alexander – Head of Production Caitlin Perz – Senior Producer
Ella Ainslie-Bellak – Content Producer King Yong – Head of Post Production Fraser Kelton – Senior Editor
Shane Vancuylenberg – Senior Lead Sound & Music
Ben Handberg – Head of PR
Michael Rossiter – PR Senior Account Director
Grace Powers – PR Senior Account Executive
Ellena Mills-Stainer – Chief Design Officer
Simon Merrifield – Studio Lead
Patrick Rivera – Finished Artist
Harry Chambers – Designer
IPG Mediabrands
Ali Coysh – National Head of Strategy Mark Dawson – Group Business Director
Tase Jaycobs – Client Director
Michael Wood – Client Director
Alex Owsianka – Associate Activations Director
Scoundrel
James Dive – Director
Aly Jolly and Charlie Taylor – Producer Adrian Shapiro – Executive Producer Alexandra Adoncello – DOP Sydney Scenery – Construction
Andy Fernandez – Editor
WINNER:
BEST CLASSIC CAMPAIGN and
BEST SMALL FORMAT CAMPAIGN and BEST INNOVATION OR SUSTAINABILITY CAMPAIGN
The Hidden Eye Test –
1001 Optometry
__________
VML Australia
Jon Bird - Executive Director (Global)
Tom Tearle - CEO
Paul Nagy - APAC CCO
Alison Tilling - CSO
Richard Williams - Group ECD
Jack Delmonte - Creative Director
Charlie Dejean - Copywriter
Andrew Bao - Art Director
Bryce Waters - Senior Art Director
Kelly Foxcroft - Senior Director (Resourcing)
Leanne Keogh - Senior Account Director
Imogen Butcher - Account Manager
Rachel Rider - Executive Producer
Stevi Russell - Lead Producer
isabella Lasovski - Junior Producer
Mitch Clark - Motion Art Director
Leigh Cooke - Freelance Editor
1001 Optometry
James Lee - Chief Executive Officer
Edward Lee - Retail and Optometry Director
Dylan Oblein - National Sales Manager
Margaret Lam - Head of Optometry and Professional Services
Wavemaker
Rubi Hudson- Client Director
Ai Artist
Prospex Park Club 10 talent management: Hayley Bedack
Burson
Charlotte Tromans - Account Director
Daniel Tan Xi Re - Account Executive
WINNER:
BEST MULTI-FORMAT CAMPAIGN
Just Enough Bank –
Bankwest
__________
Bear Meets Eagle On Fire
Micah Walker - Chief Creative Officer Cass Jam - Creative Director
Mark Carbone - Creative Director
Ian Williamson - Creative Director
Leslie Sharpe - Design Lead
Demian Hamann - Design Lead
Emma Wright - Producer
Will Carmichael - Producer
Toby Hussey - Managing Director
Mitch Lovich - Business Lead
Hanne Haugen - Business Lead
Frank Bethel - Strategy
Bankwest
Jodene Murphy - General Manager, Customer Marketing and Communications
Taryn Hare - Executive Manager, Brand and Marketing
Marina Simmons - Senior Manager,
EssenceMediacom
3&7
Steve Ayson - Director
Allison Lockwood - Producer
Adam Stone - Director of Photography
Ruby Matthews - Production Designer Citizen Jane - Casting
Natalie Jane Harvie - Casting Director
WINNER:
BEST DIGITAL OR PROGRAMMATIC CAMPAIGN
The Ashes ‘Unmissable First Ball’ - Cricket Australia
__________
Special
Lindsey Evans - Special Partner/CEO
Tom Martin & Julian Schreiber - Partners/CCO
Rebecca Stambanis - Partner/CSO
Ryan Fitzgerald - ECD
Peter Cvetkovski & Adam Ferrie - Creative Directors/Creatives
Ollie May - Team Lead/Director of Business Management
Ed Taylor - Senior Business Director
Katherine Muir - Integrated Producer
Ollie Immurs - Planner
Cricket Australia
Alex Lavelle - General Manager, Digital, Marketing & Communications
Teresa Basile - Head of Brand & Marketing
David Hutchinson - Senior Marketing Manager – Participation & International
Samantha Scott - Marketing Specialist
Harrison Orchard - Channel Strategy & Implementation Lead
Sarah Lord - Senior Broadcast Manager
Dan Allan - Senior Content Producer
Initiative
Aaron Farrelly - Client Partner
Tom Dodd - Chief Strategy Officer
Ben Clarke - Client Director
Tate Nalen - Strategy Director
Sam Bailey - Group Investment Director
2025 OMA Creative Awards Jury

Ben Dillon-Smith
Creative Director
QMS

Bridget Jung
Exec Creative Director
Olgivy Sydney

Chris Howatson
Founder and CEO
Howatson+Company

Clare Tsubono
Head of Media AU/NZ
Lion Beverages

Dee Madigan
Exec Creative Director
Campaign Edge

Esther Clerehan
Founder and CEO
Clerehan

Josh Gurgiel
Head of Creative
oOh!media

Julian Schreiber
Partner and CCO
Howatson+Company

Laura Halbert
General Manager,
Strategy and Marketing
Allianz Australia

Leisa Ilander
Creative Director
Apparent

Libby Young
Creative Director
JOY

Lucinda Barlow
Senior Director,
Head of International Marketing, Uber

Nick Hunter
Founder and CEO
Exec Creative Director
Paper Moose

Paul Swann
Chief Creative Tinker
Thinkerbell

Sharon Edmondston
Exec Creative Director
The General Store

Suzanne Stretton-Brown
Director of Marketing ANZ
Universal Pictures

Tommy Cehak
Exec Creative Director
Leo Burnett Sydney

Uma Oldham
Director of Marketing
SBS

Yash Gandhi
Creative Director
Baiada Poultry