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The 2024 OMA Creative Awards marked the launch of a new era for Out of Home, celebrating the best creatives and their creators. With six categories and a Grand Prix trip to the 2025 Cannes Lions Festival of Creativity, our inaugural season set a high benchmark for years to come.

2024

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Creative
TBWA\Melbourne

Lead Creative Team
Tom Badge and Alana Wood

Campaign
Welcome to Melbourne

Advertiser
Specsavers ANZ

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Kitchen Warehouse
Black Friday Sale

Creative
Special Group

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Telstra
From Space to Your Place

Creative
+61

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Specsavers ANZ
Welcome to Melbourne

Creative
TBWA\Melbourne


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OMA_Creative_Awards_2024_webpage_assets_BDPC_winner

Suncorp Insurance
Storm Season

Creative
ArtBot

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NIB
Billboard Breakthroughs

Creative
Dentsu Creative


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OMA_Creative_Awards_2024_webpage_assets_BISC_winner

Zespri Kiwifruits
Healthier Ways

Creative
Dentsu Creative

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Universal Pictures
The Fall Guy–Death-Defying Live Action Billboard

Creative
Universal Pictures


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OMA_Creative_Awards_2024_webpage_assets_BSFC_winner

Hort Innovation (Australian Bananas)
Banana Gym Pass

Creative
Thinkerbell

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Ocean Spray
Ban The Burn

Creative
The Reactor


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OMA_Creative_Awards_2024_webpage_assets_BMFC_winner

Specsavers ANZ
Welcome to Melbourne

Creative
TBWA\Melbourne

OMA_Creative_Awards_2024_webpage_assets_BMFC_finalist

Kitchen Warehouse
Black Friday Sale

Creative
Special Group


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OMA_Creative_Awards_2024_webpage_assets_BSBC_winner

Kitchen Warehouse
Black Friday Sale

Creative
Special Group

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Amazon XCM
Holiday Special Builds

Creative
Amazon & MBCS

Full Credits

WINNER:
GRAND PRIX and
BEST MULTI-FORMAT CAMPAIGN

'Welcome to Melbourne –
Specsavers ANZ
__________

TBWA\Melbourne
Paul Reardon – Chief Creative Officer
Pat Sofra – Head of Art & Design
Alana Wood – Lead Creative
Tom Badge – Lead Creative
Xavier Hogan – Client Partner
Tia Zealley – Business Manager
Virginia Pracht – Head of Planning
Mika Parow – OOH Producer
Giorgia Fichera – Integrated Designer

Specsavers ANZ
Jane Hoban – Trading Director ANZ
Shaun Briggs – Director of Marketing Planning ANZ
Anri McHugh – Head of Brand Marketing Planning & PR ANZ
Goran Majstorovic – Head of Brand Creative ANZ
Imogen Lawson – Marketing Manager Brand Creative ANZ

Initiative
Ronit Roy – Senior Client Director Initiative

Health Haus
Sarah Mason – General Manager, Health Haus Communications
Ashley Cirovski –- Senior Consultant, Health Haus Communications

 

 

WINNER:
BEST CLASSIC CAMPAIGN and
BEST SPECIAL BUILD CAMPAIGN

Black Friday Sale –
Kitchen Warehouse
__________

Special Group
Tom Martin, Julian Schreiber – CCO
Simon Gibson, Nils Eberhardt – Group Creative Director
Matthew Aitken, Mark Scholler – Lead Creative Team
Adam Shear – Head of Design
Tori Lopez – Managing Director
Chris Braks, Lynne Carter – Team Lead
Di Williams – Senior Producer
John Rivera – Finished Artist

Kitchen Warehouse
Simon Lamplough – Chief Customer Office
Justine Murphy – Chief Customer Officer
David O'Donnell – Performance & SEO Marketing Manager
Emma Foreman – Marketing Assistant
Kate Cantwell – Social Media Manager
Jo-Anne Pabst – Production Manager & Stylist

Revolution360
Josh Fitzgerald – Managing Director
Joshua Bendall – Creative Solutions Executive
Sylvan Spatarel – Senior Account Manager

 

 

 

WINNER:
BEST INNOVATION OR SUSTAINABILITY CAMPAIGN
Healthier Ways –
Zespri Kiwifruits
__________

Dentsu Creative
Zac Pritchard – Lead Creative
Carleen Ramsay – Lead Creative

Media Agency
Mindshare
PR
Merkle

WINNER:
BEST SMALL FORMAT CAMPAIGN
Banana Gym Pass - Hort Innovation (Australian Bananas)
__________

Thinkerbell
Jim Ingram – National Chief Creative
Margie Reid – CEO
Phillippa Netolicky – General Manager
Paul Swann – Chief Creative Officer
Sesh Moodley – Executive Creative Director
Daniel Li – Lead Creative Team (Art Director)
Mitchell Taylor – Lead Creative Team (Copywriter)
Bryan Bryant-Steeds – Group Account Director
Suejee Kim – Account Director
Hadley Allchurch – Head of Media
Callum Was – Account Director (Media)



 

Hayley Coope Dempster – Group Account Director (PR)
Saynaree Oudomvilay – Group Account Director (PR)
Francesca Di Stefano – Account Director (PR)
Joy Liu – Senior Account Executive (PR)
Hannah Nickels – National Head of Media
Lauren Leonard – Account Director (Owned Media)
Gerry Cyron – Executive Strategy Director
Ruby Brus – Strategist
Esme Fisher – Head of Production
Jamie Lane – Head of Studio
Luke Sikora – Senior Designer
Simon Kakos – Senior Designer 
Venessa Tan – Designer
Thalan Cowlishaw – Designer

Hort Innovation
Brand: Australian Bananas
Belinda Van Shaik – Head of Marketing
Elyse Allum – Brand Manager
Dean Van Shipley – Assistant Marketing Manager

Production House 
Hotel Bell
Media Partners
Val Morgan Outdoor
Fitness & Lifestyle Group
Viva Leisure Group
Cartology
Sundance Company


 

 

 

2024 OMA Creative Awards Inaugural Jury

Paul Swann_web

Paul Swann
Chief Creative Tinker Thinkerbell

Clare Tsubono_web

Clare Tsubono
Head of Media AU/NZ
Lion Beverages

Juilian Schreibar_web

Julian Schreiber
Partner & CCO
Special Group

Chris-Howatson_web

Chris Howatson
Founder and CEO
Howatson+Company

Esther Clerehan_web

Esther Clerehan
Founder and CEO
Clerehan

Cam Blackley_web

Cam Blackley
Creative Founder
Bureau of Everything

Simon Lee_web

Simon Lee
CCO and Partner
Enigma

Nick Hunter_web

Nick Hunter
Founding CEO and ECD
Paper Moose

Petra Perry_web

Petra Perry
CMO
Qantas Group

Tommy Cehak_web

Tommy Cehak
ECD
Leo Australia

Leisa Ilander_web

Leisa Ilander
Associate CD
Dentsu Creative

Fiona king_web

Fiona King 
Founder and Director
Fierce Ideas

Andy Morley_web

Andy Morley
Director Marketing APAC Uber

Katrina Alvarez-Jarratt_web

Katrina Alvarez-Jarratt
ECD TBWA\Sydney

Ben Skelsey_web

Ben Skelsey
Head of Marketing
ANZ Bank

Josie Fox_Web

Josie Fox
Creative Director
BMF

Bridget Jung_web

Bridget Jung
Executive Creative Director Ogilvy

Anneliese Douglass_web

Anneliese Douglass
Director Marketing and Communications
Nestlé Oceania

Hamish Stewart_web

Hamish Stewart
Chief Creative and Experience Officer
Apparent

Diana Costantini_web

Diana Costantini
Executive Creative Director

Explore past winners

2024 | 2025