Industry
Trainings
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This module provides an overview of the OOH industry in Australia, covering what OOH is, how it works, creative approaches to campaigns and industry growth in Australia.
MOVE tailors eLearning modules to both media owning members as well as agencies.
Software modules explain the basics of OOH planning and buying, the methodology behind OOH audience measurement, and how to use the MOVE software.
Methodology modules cover how audiences are measured and delivers a detailed understanding of behaviour in OOH - capturing why, where, and when people move hour, day, week, and season across all formats, explaining the methodology behind MOVE's audience measurement system.
MOVE offers both webinars and in-person trainings, for more info contact the team at info@omalearn.au or visit the MOVE website.
Developed with the Independent Media Agencies Australia (IMAA), this course provides practical information about formats, media owners, measurement, and digital and classic advertising. It also includes strategic insights, results of campaign research, and our neuroscience study that proves the impact of OOH. Ideal for those new to advertising or seeking a refresher, the course teaches how to plan, buy, and measure OOH campaigns.
This course introduces the fundamentals of pDOOH, including audience targeting, measurement, industry trends, and case studies. It's designed for those new to DOOH or the media industry.