The $250,000 prize is awarded thanks to the OMA’s members and will enable Carat Australia to bring their client’s campaigns to life by harnessing the power of Out of Home advertising. Each week, Out of Home advertising reaches 97% of Australians.
Over 2000 people attended MFA EX in Melbourne and Sydney, with more than 400 people playing on the OMA’s claw machine activation for their chance to win the $250,000 prize.
Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, said: “The Outdoor Media Association and MOVE are delighted to have supported the MFA this year as a Platinum Sponsor. Fostering the next generation of marketers builds a pipeline of industry changers to bolster the future of Out-of-Home. We are so excited to award this $250,000 prize to Carat Australia and look forward to seeing how they’ll use OOH to turn heads and make an impact.”
Brigid Sullivan, Associate at Carat Australia said: "I'm so thrilled to win this $250,000 outdoor campaign for Carat. It’s a game-changing opportunity to amplify messaging on a grand scale and we can’t wait to help our clients continue tapping into the power of out-of-home.”
Media Federation of Australia CEO, Sophie Madden, said: “We're so thankful to the Outdoor Media Association for supporting MFA EX in Melbourne and Sydney, including its generous $250,000 campaign giveaway. These events are the biggest events on the media agency calendar, uniting our industry and highlighting how media can drive real change. Our partnership with the OMA is long-standing, built on initiatives like MOVE, and we’re proud to continue building on that legacy together.”
The OMA is the peak industry body which represents Australia’s outdoor media owners and suppliers, as well as asset owners. The OMA operates nationally, championing the growing out-of-home industry and fostering strong, strategic relationships with key stakeholders.
