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Out of Home full year results for 2024

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2024.

The industry saw a total increase of 8.07 per cent on net media revenue in 2024.

As previously reported, net media revenue for 2024 increased to $1,301.8 million, up from $1,193.7 million* for 2023, across the following categories:

Category figures 2024^:

·         Roadside Billboards (over and under 25 square metres)

$540.7 million

·         Roadside Other (street furniture, bus/tram externals,
          small format)

$291.8 million

·         Transport (including airports)

$172.9 million

·         ^Retail, Lifestyle and Other

$296.4 million

Category figures 2023^:

·         Roadside Billboards (over and under 25 square metres)

$ 516.3 million

·         Roadside Other (street furniture, bus/tram externals,
          small format)

$ 271.3 million

·         Transport (including airports)

$ 141.2 million

·         ^Retail, Lifestyle and Other

$ 275.7 million

Digital Out of Home (DOOH) revenue accounts for 75.2 per cent of total net media revenue year-to-date, an increase over the recorded 73.4 per cent* for the same period last year.

ENDS