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OMA's OUTShine brought together the industry's leading creative, media and marketing minds to celebrate Australia's success at the 2026 World Out of Home Awards.

Held at The Guest House, Park Hyatt Sydney, the event recognised the bold ideas, innovation and collaboration behind the campaigns earning global recognition.

Congratulations again to Howatson+Company, VML, Hero and Bear Meets Eagle On Fire, whose creative excellence is driving Australian Out of Home forward.

 
OUTShine Gallery 113

Watch creators from VML, Charlie Dejean and Andrew Bao share their thinking behind The Hidden Eye Test for 1001 Optometry.

 

Watch creators from Howatson + Company, Dan Smith and Ernie Ciaschetti reflect on their success of their If You Can Take It, It's Yours' campaign for Selleys Liquid Nails.

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