Watch: Cannes spotlight on Out of Home

Campaigns showcased at the 2026 Cannes Lions Festival of Creativity showed why Out of Home is the ultimate creative canvas. 

Speaking at the OMA's OUTShine event in August, Advertising Council of Australia CEO Tony Hale provided an overview of the most celebrated Out of Home work from Cannes.

One of Tony's key observations was that many of the world’s best ideas used the physical environment to capture attention, spark participation and become part of people’s everyday lives.