The Out of Home (OOH) industry today announced half year net media revenue of $697.3million, up 17.86% from $591.7million* for the same period in 2024.
Half-year net media revenue category figures are provided from 2024 to capture the growth of the industry including OMA membership up to July 2025:
| Category figures 2025^: |
|
| • Roadside Billboards (over and under 25 square metres) |
$294.9 million |
| • Roadside Other (street furniture, bus/tram externals, small format) |
$150.1 million |
| • Transport (including airports) |
$104.4 million |
| • ^^Retail, Lifestyle and Other |
$147.9 million |
| Category figures 2024^: |
|
| • Roadside Billboards (over and under 25 square metres) |
$ 253.1 million |
| • Roadside Other (street furniture, bus/tram externals, small format) |
$ 131.9 million |
| • Transport (including airports) |
$ 76.8 million |
| • ^^Retail, Lifestyle and Other |
$ 129.9 million |
Digital Out of Home (DOOH) revenue now accounts for 76.1% of total net media revenue year-to-date, an increase from last year’s 74.4% for the same period.
ENDS
*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to July 2025.
^ Figures may not add to total due to rounding.
^^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
