The Out of Home (OOH) industry delivered net media revenue growth of 7.41 per cent for Q1 2026, reporting $339 million, up from an adjusted figure of $334 million* for the same period in 2025.
Digital OOH (DOOH) revenue now accounts for 76.7 per cent of total net media revenue year-to-date, an increase on the recorded 75.3 per cent* for the same period last year, with programmatic representing 8 per cent of digital revenue.
The quarter also marked a significant milestone for the industry with the launch of MOVE, delivering robust data across OOH formats in metro and regional markets, providing a strong foundation for the industry’s continued growth.
OMA CEO Elizabeth McIntyre said, “These results reflect not only the continued commercial strength of OOH, but also the collective momentum of our industry. The launch of MOVE as the official currency of OOH is a significant step forward, giving brands and agencies the data to plan and measure campaigns effectively.
“The first quarter of 2026 also saw our second OMA Creative Awards, celebrating work that continues to elevate Out of Home as a powerful and distinctive medium.
“Meanwhile our members continued to demonstrate their commitment to purpose-driven advertising, delivering $12.5 million in support to the Fresh Veg, Deliciously Healthy campaign. It brings the total advertising value donated by OMA members to $53.5 million since the campaign launched in 2021, helping to encourage healthier eating habits among Australians.”
[*] Previously released revenue figures have been updated to reflect changes in the OMA membership
