MOVE is a world-first powerful and granular audience measurement tool that unifies the Australian OOH industry on standards and metrics. The transition to MOVE represents a new and united currency and will be the only OOH industry standard for campaign planning, buying and reporting.
Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, said: "Q4’s results are a fitting end to the strong performance of Out of Home in 2025. It continues to be the best performing medium to run campaigns, delivering for brands and their audiences."
"We look forward to the continued growth of OOH in 2026, and soon the industry will have the best-in-class measurement with MOVE – delivering even more proof on the strength and effectiveness of OOH to reach audiences, Australia-wide."
"I also want to warmly welcome yStop to the Association and look forward to collaborating with their team to drive the industry forward."
yStop National Agency Manager, Caroline Potts, said: "At yStop, we focus on smart, well-designed outdoor infrastructure that connects communities and delivers strong results for advertisers. We’re excited to join the Association and work with industry leaders to help strengthen and evolve Out of Home across Australia."
