The Outdoor Media Association has opened entries the 2026 OMA Creative Awards, inviting agencies and creatives to submit their best Out of Home campaigns.
The Awards, which celebrate creative excellence across Out of Home advertising, were launched at the OMA’s OUTShine lunch at Sydney’s Park Hyatt on Friday, which recognised Australia’s success at this year’s World Out of Home Awards.
The concept artwork for the 2026 OMA Creative Awards embraces the outdoors in their most imaginative form, transforming natural landscapes into immersive, dreamlike worlds.
The result is a visually rich and memorable Awards identity that celebrates creativity through the lens of the outdoors, where the Out of Home medium lives.
Creators and agencies can now submit campaigns in the following categories:
- Best Classic Campaign
- Best Digital or Programmatic Campaign
- Best Innovation Campaign
- Best Small Format Campaign
- Best Multi-Format Campaign
- Best Special Build Campaign
One campaign will also be crowned the 2026 Grand Prix Winner, the OMA’s highest creative honour. The Grand Prix winner will receive a trip to the 2027 World Out of Home Organization Annual Congress in Singapore, connecting Australia’s leading creative talent with the global Out of Home Industry and celebrating excellence on the international stage*.
“The OMA Creative Awards celebrate the bold ideas that stop people in their tracks and remind us why Out of Home remains one of the world’s most creative advertising channels,” OMA Chief Executive Officer Elizabeth McIntyre said.
“Every year, we see campaigns that push boundaries, spark conversation and demonstrate the extraordinary impact of great creativity in public spaces.
“As demonstrated by our success at the World Out of Home Awards, Australia has built a global reputation for producing world-class Out of Home creative.
“The OMA Creative Awards recognise the agencies, brands and marketers who continue to raise the bar, inspiring our industry and showcasing the power of creativity to connect with audiences at scale.”
Nominations for the 2026 OMA Creative Awards will close on Wednesday 10 February. Finalists will be revealed on Wednesday 4 March and the winners announced at the Awards on Wednesday 31 March.
*For more information on each category, the nomination criteria, terms and conditions, visit oma.org.au/creativeawards