- Global trends in Programmatic DOOH – Place Exchange’s Dave Etherington
- Double Down on pDOOH, presented by Perion
- 7-Eleven ROI Case Study, presented by JCDecaux
- Brown Forman ROI Case Study – omnichannel programmatic impact and in-store DOOH, presented by Yahoo, Mixin and Starcom
- The Future of DOOH with Accenture Song x oOh!media
- Omnichannel Amplification, presented by The Trade Desk, VMO, Foxcatcher and Ryvalmedia
“Digital Out of Home continues to push the boundaries of what our medium can deliver, and that innovation is a key reason Out of Home remains at the forefront of media investment,” OMA Chief Executive Officer Elizabeth McIntyre said.
“Education and collaboration sit at the heart of this progress, and we are proud to support IAB Australia in their ongoing commitment to building industry capability and best practice.
“The continued investment in and growth of Digital Out of Home is creating greater flexibility for brands to engage with audiences, and it’s essential to ensure our sector has every opportunity to learn, evolve and lead.”
Gai Le Roy, CEO of IAB Australia said:
“Powering DOOH brings the industry together to learn from the campaigns and experts driving the channel forward.
“We're looking forward to partnering with the OMA again to showcase the real-world campaigns delivering results and the experts who brought them to life, and to give the industry the practical guidance it needs to keep growing programmatic DOOH.”
SYDNEY SESSION
- Tuesday 18 August, 8:30am-12:00pm
- NSW Teachers Federation Conference Centre, Surry Hills
- Register
MELBOURNE SESSION
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Thursday 20 August, 8:30am-12:00pm
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PwC Melbourne, Riverside Quay, Southbank
POINTS TO NOTE:
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IAB & OMA Members get 2 free tickets per organization
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Additional Member tickets $125
