Half year results and new member joins OMA

Digital Out of Home accounts for 77.1 per cent of total revenue, an increase from last year’s 76 per cent for the same period.

In addition to reporting strong half-year revenue results, the Outdoor Media Association (OMA) is pleased to announce that StreetIQ has joined the organisation as a supply member.

StreetIQ specialises in Digital Out of Home, providing a cloud-based platform that enables media owners, agencies and advertisers to manage, schedule and deliver digital campaigns across screen networks in real time.

"We're pleased to welcome StreetIQ to the Outdoor Media Association at a time when technology and innovation are playing an increasingly important role in the continued evolution of Out of Home," OMA CEO Elizabeth McIntyre said.

"Their membership further strengthens the depth of knowledge, diversity, innovation and capability across the OMA."

StreetIQ CEO Jason Cooper said it was an exciting time to join the industry body.

"We are delighted to be joining the Outdoor Media Association and becoming part of an organisation that plays such an important role in advancing Australia's Out of Home industry.

"At StreetIQ, we're passionate about helping the industry unlock the full potential of Digital Out of Home through smarter technology, better measurement and more dynamic creative execution.

"We look forward to collaborating with OMA members, sharing our expertise and contributing to the continued growth and innovation of the channel."