To support the process, the NFP partner will provide a suite of approved, high-resolution images to ensure all work meets licensing requirements. Teams will also submit process logs documenting how their ideas evolved, enabling judges to assess human creative direction, decision-making and originality throughout the work.
Dwayne Koh, Head of Creative, Leonardo.ai, said: “Generative AI is changing the pace of the creative process, but the most important ingredients remain human insight and expertise. Leonardo supports teams as they explore and develop ideas, working alongside creative, craft and production partners to help bring those ideas to life.”
The winning team will see their work further developed with production partners before running nationally across premium digital out-of-home (DOOH) screens provided by OMA members.
Elizabeth McIntyre, CEO, OMA, said: “Digital out-of-home is the world’s most public gallery. This sprint highlights how strong creative ideas, developed through a combination of people, craft and technology, can reach audiences at scale.”
Key dates:
-
NFP brief reveal: 12:00 pm, Thursday 7 May
-
Competition closes: 11:59 pm, Saturday 9 May
-
Judging commences: Monday 11 May
-
Winning team announced: Tuesday 19 May
-
DOOH national go-live: w/c 25 May
For more information visit: AWARD Lab GenAI Sprint
