Jury announced for AWARD Lab GenAI Sprint

AWARD has announced the jury for the inaugural AWARD Lab GenAI Sprint, with OMA CEO Elizabeth McIntyre among those who will judge the first-of-its-kind competition.

The sprint, a collaboration between AWARD, Leonardo.AI, and the Outdoor Media Association, challenges AWARD Crash and AWARD Uni alumni to use AI to develop campaign ideas for a live not-for-profit brief, with the winning work set to run across premium digital out-of-home sites.

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2026 Jury, AWARD Lab GenAI Sprint

  • Ben Cooper, Global Executive Director, AI Products, R/GA (Jury Chair)

  • Mandie van der Merwe, CCO, Saatchi & Saatchi Australia & AWARD Chair

  • Sharon Edmondston, ECD, The General Store

  • Hilary Badger, ECD, Leo Australia

  • Bridget Jung, Joint ECD, Ogilvy Australia

  • Scott Dettrick, ECD

  • Ross Colebatch, EP, Photoplay

  • Elizabeth McIntyre, CEO, Outdoor Media Association (OMA)

  • Dwayne Koh, Head of Creative, Leonardo.Ai

Mandie van der Merwe, AWARD Chair, said: “This jury reflects what AWARD Lab is all about: strong ideas, creative leadership, craft expertise and the smart use of new technology.

“We’re excited to see how teams respond to the brief, and to recognise the work that fuses human intuition with infinite possibility.”

Registrations close 5pm AEST, April 23, with the sprint running from 7–9 May. The winning team will be announced on 19 May.

For more information visit: AWARD Lab GenAI Sprint